Computers have learned to make us jump through hoops

Computers have learned to make us jump through hoops | John Naughton by an author (the Guardian)
Machines are supposed to be tools that serve human ends, but the relationship is slowly shifting - and not in our favour
Increasingly we're not only being conditioned to operate as rats in an technological black box, but we're also training the box to make it smarter. "We shape our tools and the our tools shape us." The other day I had to log in to a service I hadn’t used before. Since I was a new…