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Snapchat’s users are surprisingly old and it’s telling them to vote

Snapchat’s users are surprisingly old and it’s telling them to vote (TechCrunch)
Snapchat is a college favorite more than a high school phenomenon. Only 20 percent of Snapchat’s US users are under 18, down from 22 percent in 2016 as some of its early adopters have now aged up and headed to college. Appealing to older users was a big motive for its otherwise-disastrous red…
Josh Constine in Techcrunch with a very clickbaity title.

Constine suggests that Snapchat is more than just a high school phenomenon, and that the redesign is to help adults navigate the app. I wish Constine would show where some of this data comes from as he makes these points.

Snapchat is a college favorite more than a high school phenomenon. Only 20 percent of Snapchat’s US users are under 18, down from 22 percent in 2016 as some of its early adopters have now aged up and headed to college. Appealing to older users was a big motive for its otherwise-disastrous redesign that does a better job of labeling navigation buttons to stop confusing adults.

The focus of the post is on Voter Registration Day, and Snapchat’s partnership with TurboVote to get users 18 and over registered for the upcoming elections in the U.S.

This leaves me with a couple of questions.

  • What is the average user of Snapchat, and how is this defined as being “too old?”
  • What is the target audience of Snapchat? This has been a debate (for me) for some time.
  • How long till we start hearing hot takes with people complaining about Snapchat nagging them about voting?

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