Our market is just catching up. Here’s where it’s going.
There’s a major shift occurring in the world of small business education, coaching, and training.
This third group has employed the “gatekeeper model” — which thrives by sequestering “the good stuff” behind a paywall. The reason they’re experiencing diminishing returns is simple…The rest of the market has already moved away from gatekeepers and towards the Access Economy.
In other words, the key to business success is access, not learning. Learning happens, yes. But it’s not the truly valuable deliverable, it’s a side effect. We need access to encouragement, honest conversations, real feedback, and — we need access to people who are on a similar journey to ours.
Imagine a world where access to good information, constructive encouragement, and honest conversations about your business were as accessible as an Uber ride.